NHS blood campaign
NHS BLOOD CAMPAIGN 1) What is an advertising campaign? An advertising campaign is a series of advertisements that share a singular theme, message or idea. 2) What is the objective of the NHS Represent campaign? to get more people from the black and Asian community to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')? to get the ethnic minority to donate blood. 4) Why is the advert called 'Represent'? a positive message an example of urban dialect 5) Why have the producers chosen celebrities to feature in the advert? boxer - Nicola Adams , tv presenter -Ade Adeptian ,CEO of MOBO Kanya King 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? to show that there is no ethnic minorities donating blood 7) How does the advert match the key conventions of a typical urban music video? rap and grime music. 8) How does the advert subvert stereotypes ? the rap...