NHS blood campaign

 NHS BLOOD CAMPAIGN

1) What is an advertising campaign?

An advertising campaign is a series of advertisements that share a singular theme, message or idea.

2) What is the objective of the NHS Represent campaign? 

to get more people from the black and Asian community to donate blood.

3) What does this advert want people to do once they've seen it (the 'call to action')? 

to get the ethnic minority to donate blood.

4) Why is the advert called 'Represent'? 

a positive message an example of urban dialect

5) Why have the producers chosen celebrities to feature in the advert?

boxer - Nicola Adams , tv presenter -Ade Adeptian ,CEO of MOBO Kanya King 

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

to show that there is no ethnic minorities donating blood

7) How does the advert match the key conventions of a typical urban music video?

rap and grime music.

8) How does the advert subvert stereotypes? 

the rapper is a female , Ade Adeptian is in a wheelchair and former member of parliament Chuka Umunna is a male 

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

they don't include other ethnicities.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

they seem happy in the advert which suggest the have a positive attitude.

Comments

Post a Comment

Popular posts from this blog

MEDIA ASSESSMENT 1 : LEARNER RESPONSE

  LEARNER RESPONSE : WWW : it was a solid assessment with Q6 particularly good . With focusing on the exam techniques you will be looking at top levels.  EBI : make writing accurate e.g. spelling , grammar . read the question and focus on exactly what it is asking. Q1 - 1 Q2 - 1 Q3 - 4 Q4 - 1 Q5 - 1  Q6 - 5 I think my strongest question was Q6 as i got the most marks and a detailed answer which explained my point . My weakest question was Q5 as i never really focused on what the question was telling me and therefore i got a low mark . The red dress shows that she is wearing that to match the fragrance and background . the connotations to the 'red' in the image ,red usually represents love or even hatred . filming at a low angle makes Beyoncé look superior and powerful . The dark lighting connotates to how the fragrance is strong . The writing ' heat' show that it is very attracting and the fragrance is the main bit of the moment . Beyoncé's dress is also quite revea...
Read more

Black Widow

  BLACK WIDOW 1) List the companies involved in the creation of Black Widow.        - marvel studios a 2) What is conglomerate ownership and how does it link to Black Widow?       - Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel. 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?       -references a few shots from avengers: age of ultron.  made with a large budget, big stars and often involves a franchise,  audiences line up to see the first weekend it's released . 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were effective in promoting the film.       -they will use star power to attract       -te...
Read more
Full Name Blog set up and URL provided Introductory 10 Qs Denotation & Connotation x2 Fruit bowl Mise-en-scene: Stranger Things Blog marking LR KAMRAN, Hifza   LR: Create a new blogpost on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blogpost then complete the LR tasks/questions below. WWW: It’s great that your blog is set up but unfortunately there is no work posted yet. Do you have work in drafts that isn’t published? It always takes a few weeks to get everything up and running in GCSE Media but now we need to make sure the work is being done and we’re making the progress we’re capable of.    EBI: Unfinished work. Your blog does not have a post on it yet. You have not posted the opening 10 questions, Denotation and Connotation and the Mise-en-scene Stranger Things work. All of these were set for homework – original tasks on the blog:   Firstly, catch up with and post the missing work.   Then, o...
Read more