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  I ndex  1) Magazines: Tatler magazine CSP 2)  Magazines: Heat magazine CSP   3)   Adver tising assessment learner response  

LEARNER RESPONSE  WWW - good understanding and knowledge of social , historical and cultural contexts reflected in OMO. EBI - how are ethnic minorities represented in the NHS mobo advert. Q1:2marks Q2:6marks Q3:1marks Q4:5marks 3)  Specialist terminology is mostly used appropriately and effectively , good understanding and knowledge of context  and generally appropriate and effective reference to the OMO advert. 4) excellent analysis of the product that is detailed and  critically engages with the r epresentation of race/ethnicity in the media product.       5) I could of have a effective use of theoretical framework , e xcellent analysis of the product that is detailed and c onsistently appropriate and effective use of subject specific t erminology throughout.                                   

HEAT 1) Write  three  things that Heat offers its readers under 'print'. unique , quality experience. 2) What does the page say that Heat offers readers? fashion style and life hacks. 3)What other content does Heat magazine offer its readers aside from celebrity news? it also give news about upcoming books and movies . and also what to watch on tv 4) What is Heat magazine's audience profile? Write all the key details of their audience here.  Media language 1) How are the cover lines written to make the audience want to buy the magazine? the cover lines are written in vibrant colour to catch the audience attention .it also shows more variety of experiences they share 2) What are the connotations of the  Heat  colour scheme on this particular front cover? the connotations is colour in pink being shown is femininity which suggest that they are targeting the female audience    3)  How are images used to create interest in the magazine? ...

  NHS BLOOD CAMPAIGN 1) What is an advertising campaign? An advertising campaign is a series of advertisements that share a singular theme, message or idea. 2) What is the objective of the NHS Represent campaign?  to get more people from the black and Asian community to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?  to get the ethnic minority to donate blood. 4) Why is the advert called 'Represent'?  a positive message an example of urban dialect 5) Why have the producers chosen celebrities to feature in the advert? boxer - Nicola Adams , tv presenter -Ade Adeptian ,CEO of MOBO Kanya King  6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? to show that there is no ethnic minorities donating blood 7) How does the advert match the key conventions of a typical urban music video? rap and grime music. 8) How does the advert  subvert stereotypes ?  the rap...

 OMO advert 1) What year was the advert produced? 1955s 2) How were women represented in most adverts in the 1950s? women we're seen as weaker and expected to do domestic duties. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? this will mainly make women catch attention to the product , making them wanna buy it as you wont ned to wash it over and over again for it to be a brighter white. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? the costume is very colourful and women's sleeve is rolled up so it suggest that she us doing the hard work. also the hair and makeup is perfect which shows that women in the 50s has to be doing the domestic duties and also be looking decent. 5) Why is a picture of the product added to the bottom right of the advert?  this is to show the product image to show the customer what they ...

Gender Representations in Advertising   1) Find  three  adverts featuring women that are from the 1950s or 1960s.         2) Find  three  adverts featuring women that are from post-2000.  3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. women in the kitchen or managing families. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. inferior to me , bad drivers , powerless , sexualised or focused on domestic duties 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  it shows that over the years women have become more sexualised , the men also do more domestic duties such as cooking and cleaning.