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OSP : Rashford & Kardashian - audience and industry

 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Marcus Rashford engages fans and makes them feel part of his brand by leveraging social media for authentic social activism.  3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  t 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link  three  posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product). 5) What audience pleasures are provided by Marcus Rashford's online pre...

OSP: Rashford & Kardashian - Language and Representation

 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  -brand image  -logo  -links 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.   showing the charity work he has done , books he has written and his football career . 3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media.  her bio , wearing her skims shapewear , wearing her skkn makeup .  4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? since Marcus Rashford didn't have a lot growing he is now using his advantages to...

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? YouTube 2005 , twitter 2006 , Instagram 2010 2) What is the definition of an influencer?  person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online  3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian 221million followers . 4) How big is the influencer industry according to the article? more than 50million 5) What are the problems associated with being an influencer? mental health issues , online abuse and hate , the pressure of having to keep a perfect figure . 6) Why is it suggested that audiences actually like being sold products by influencers? because they have trust for them and they believe they give true opinions. 7) What representation of beauty is often found on Instagram or other influenc...

paper 1 assessment feedback

 A ssessment feedback : 1 . 14/32 grade 3 b . give more narrative theory , consider technical aspects of the image ,  2 .Focus on how connotations communicate meanings is thorough and effective . -Occasional appropriate use of subject specific terminology. -Good analysis of the product that is clear and generally engages with the nuanced aspects of how media language is used 3.Good analysis of the product that is clear and generally engages with the nuanced aspects of the narrative of the television advert with mostly detailed reference to the CSP . 4.Specialist terminology is used appropriately and effectively throughout . -Generally appropriate and effective reference to Tatler magazine cover but there are occasional inaccuracies/omissions. -Some appropriate and effective reference to Tatler magazine cover but it is of limited effectiveness. 5.Demonstrate knowledge of the theoretical framework of media , and describe the understanding of the theoretical framework of media. 6...

real statement of intent

  The title of  my magazine cover is called 'voice' . The storyline will consist a two page spread sheet on women during the 1950s and the challenges they faced. The first page will show a high quality photo of the lady , the accompanying text will be her explaining how she lived and their everyday challenges . I will use a clear bolded headline to show the readers what they are reading about and to give that sophisticated feel. In the 1950s, women were largely confined to traditional roles centred around homemaking, limited career opportunities, and restricted social freedoms. The pervasive cultural norms and legal barriers of that era often silenced women’s voices and constrained their ambitions. The second page will break down the specific part of how time and how women were treated lower than men . The text will make the readers think on how everything has changed and the community being more diverse .  The life of the average married woman in the 1950s and 60s was ve...

Accountability check : coursework checklist

 Accountability check :  Item Progress Statement of Intent (Max. 300 Words)                         Front Cover Title for the Magazine w/ Original Masthead Design                           Selling Line                          Cover Price                           Dateline                           Main Original Cover Image                           Min. Four Cover Lines                           Double Page Spread Headline                         Standfirst     ...

Summer project tasks

  1) Research: Music videos Music video 1:  Marshmello x YUNGBLUD x blackbear - Tongue Tied How is  narrative  used in this music video to engage the audience? Its a story about escaping a strict, controlling world to keep the audience interested. It shows themes like fighting for freedom and standing up for yourself, which match the song’s message. The clear storyline and powerful images make it more emotional and exciting to watch. Music video 2: Years & Years - I Wish I Knew How is  camerawork  and  mise-en-scene  used in this video? Use CLAMPS to remember the different aspects of mise-en-scene. Its used to show emotion and create a dreamlike feel. The video uses close-ups to show the main character’s feelings and wide shots to make him seem alone. Music video 3:  Foals - Hummer How is  editing  used in this music video to engage the audience? Fast editing is used to match the wild energy of the music. Quick cuts, jump cuts, ...