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  Daily Mirror case study 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: the title block of the newspaper  Pug: something to catch readers eye Splash Head: the lead story  Slogan: sums up the ethos of newspaper  Dateline: date newspaper was published  Byline: gives name pf writer  Standfirst:  introductory paragraph usually in bold 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. the post office scandal and how post office owners had to pay back thousands of it  3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? the post office scandal and Eddie the eagle Olympics story.  4) Why is the choice of news stories, content and page design on the  Mirror  CSP front page typical o...

  1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. www -link more to the question and add more detail  next steps - revise topics more 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  dialogue, ambient or wild sound within the drama 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. camera movements  angles  difference in relationship 4) Now look at Q1.4 in the mark scheme - pick out  two  points from the mark scheme that you could have included in your answer. 5) Look at Q2 - the 20-mark ...

 1. Introduction To Newspapers

  1) What type of news can you typically find in a  tabloid  newspaper? sensationalized , easy to read news with short articles , simpler language and lots of pictures heavily featuring featuring celebrity gossip , dramatic human interest stories , crime , sports 2)  What type of news can you typically find in a broadsheet newspaper?   information on topics like business, politics and international affairs. 3) If someone is left-wing, which political party in the UK are they most likely to support? Which newspapers would they be likely to read? the labour party 4) If someone is right-wing, which political party in the UK are they most likely to support? Which newspaper would they be most likely to read? conservative 5) Why has there been a decline in newspaper sales in the last 50 years? social media  6) Why is a free press important in a democracy like the UK? holds power to account , provides a platform for a   diversity of inform...

 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Marcus Rashford engages fans and makes them feel part of his brand by leveraging social media for authentic social activism.  3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  t 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link  three  posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product). 5) What audience pleasures are provided by Marcus Rashford's online pre...

 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  -brand image  -logo  -links 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.   showing the charity work he has done , books he has written and his football career . 3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media.  her bio , wearing her skims shapewear , wearing her skkn makeup .  4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? since Marcus Rashford didn't have a lot growing he is now using his advantages to...