Blog Tasks: Daily Mirror - Audience and Industries

 Audience

1) What is the Daily Mirror's audience? List the key statistics here.

older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

because it provides entertainment to audience

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

find out what going on in the world around us , find out news , different opinions and catch up with the latest gossip and scandal 
enjoying reading the opinions of others, reading the cartoons or completing crosswords.  

4) Why are print newspapers generally read by older audiences?

They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

they include lots of celebrity gossip and many images 

Industries

1) What company owns the Daily Mirror and why are they struggling? 

the daily mirror is owned by reach.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

their editor was Alisson Phillips and the party gate scandal was when the conservative party broke public health
 
3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

the daily mirror sells over 3 million copies in the 1950s but now they sell 200,000

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?


5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

  • Immediacy: not recently but has resurfaced 
  • Familiarity: yes since royal mail is the biggest mail service in the uk 
  • Amplitude: yes because its affected nay peoples lifer 
  • Frequency: no its only happened once 
  • Unambiguity: yes its clear 



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