OSP: Rashford & Kardashian - Language and Representation

 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

-brand image 

-logo 

-links

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

 showing the charity work he has done , books he has written and his football career .

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

her bio , wearing her skims shapewear , wearing her skkn makeup . 

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

since Marcus Rashford didn't have a lot growing he is now using his advantages to give back to the youth and give them what he never had 

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

her website shows images of her wearing her shapewear and makeup .

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

he was wearing a suit which connotates his formal and professional side . Him wearing his football kit shows his main career

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question. 

All of the charity work he has done in the past e.g. providing free school meals , 

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

Him writing books about football mainly targeting boys as boys have less interests in reading . it also stereotypes that football is more of a boys sport 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

Kim Kardashian mainly wants to self promote and gain from her business instead of helping and giving to others 

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

the stereotype Kim Kardashiam challenges is that females are expected to look perfect expected since Kim Kardashian has never had any imperfections


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