industries - ownership

 What is a conglomerate in the media industries? 

a large organisation that owns different media companies .

 What is a subsidiary?

a business that is controlled by another company , termed as the holding company .

 What are the benefits for media companies of vertical integration?

 reduce the level of financial risk, as conglomerates can control and predict costs more accurately throughout the entire process.

 What are the benefits for media companies of horizontal integration?

 A successful horizontal integration equips companies with the ability to cut down on costs by using the same research and development, technologies, marketing and advertising, production, and distribution.

Give three examples of media companies or brands that have used synergy to maximise their profits. 
 
Disney , Pixar , star wars .

What is convergence and what device has changed the relationship between audiences and producers? 

it allows the audience to interact with content through multiple platforms

Why did Facebook buy Instagram for $1bn? 

they wanted to buy Instagram as it was becoming a threat to Facebook.

What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch.

List 10 companies that are part of the Disney media empire.

national geographic , ABC news , espn , marvel entertainment , Pixar , 21st century fox , Disney comics , Disney music group FX Hulu.

Why did Disney buy Fox - what are the benefits? 

it allowed marvel studios a greater degree of creative freedom and control over the marvel universe on film and TV.

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