Film industry - I Daniel Blake

 1)What is independent cinema and how is it different to Hollywood blockbusters? 

Indie films are usually made on shoestring budgets and filmmakers rely on crowdfunding grants or saving to help bring a vision to life .

2)What is I, Daniel Blake about?

Fifty nine year old man suffers a heart attack , which leaves him incapacitated.however , despite his doctors diagnosis, the authorities decline his request for allowance.

3)Who directed I, Daniel Blake and why is this important?

I Daniel Blake is a 2016 British drama directed by Paul Alberto and Ken loach .The film stars Dave Johns as Daniel Blake, a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor.

4)How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

Distruptive marketing , street displays and newspaper inclusions.it targeted the audience as it caused a wider audience and more attention to the film/drama.

5)What unusual or creative marketing methods were used to get audiences talking about the film?

I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities.

6)What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

The estimated production budget was $11 million .

7)What were some of the companies involved in funding or producing I, Daniel Blake? 

The British film institute and BBC films .

8)What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

The film was rated by the BBFC as a 15. A UK/French co-production, the film is a classed as a drama due to the nature of the narrative and themes within the film.

9)What aspects of the film contributed to the film's age rating?

Frightening and intense scenes 

10)I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

I, Daniel Blake used a variety of marketing strategies to make sure Ken Loach's points got across to his targeted audience and that the film reached a wider audience. So in my opinion I would say it was a success as it also made lots of profit.



 

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