radio: launch of bbc radio 1 csp

 Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?


2) How was BBC radio reorganised in September 1967? What were the new stations that launched?


3) What was pirate radio and why was it popular?


4) Why did pirate radio stop broadcasting in 1967?


5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?


6) What was 'needle time' and why was it a problem for BBC Radio?


7) How did BBC Radio 1 offer different content to previous BBC radio stations?


8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?


9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?


10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?


Audience and industry


1) What was the target audience for BBC Radio 1 in 1967?

2) Why did Radio 1 initially struggle to attract young listeners?

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

4) How is the BBC funded?

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

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