the times - 'audience and industries'

 Audience


1) What are the main audience demographics for The Times newspaper? Add as much detail as you can.

social class , gender

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?

there is more text than information rather than images 

3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied?  

the times focus on hard news which avoids entertainment news that a younger audience would be interested in , also stick to the traditional design

4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.

surveillance-find out what is going on in the world around us
entertainment- audience want to be entertained and intrigued 

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.

readers may enjoy this CSP as it may be entertaining and has gossip and as it targets people with disposable income and people with interest in culture/status.

Industries

1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.

Rupert Murdoch

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s? You can find all of these statistics in the blogpost above.

The times circulation in 2019 was 376,000, they used to sell 800,000

3) How has the Times reacted to the decline in print sales and the growth of the internet? Watch the two videos above for more on this.

they have moved to a multi-platform landscape and have created a social media strategy .

4) What does IPSO stand for and what is IPSO's job?

independent press standards organisation, there job is to :
  • Regulate 1500 print and 1100 online titles.
  • Listen to complaints about press behaviour.
  • Help with unwanted press attention.
  • Advise publication editors .
  • Provide information to the public.
  • Provide a journalist whistleblowing hotline.

5) Why do some people want stronger regulation of British newspapers? Look at the information above on newspaper regulation to find out more on this.

because the newspaper industry cannot be trusted to regulate itself using IPSO and that stronger, statutory regulation should be introduced instead. This would also implement the recommendations of the Leveson Inquiry which followed the phone-hacking scandal.

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