What is a conglomerate in the media industries? a large organisation that owns different media companies . What is a subsidiary ? a business that is controlled by another company , termed as the holding company . What are the benefits for media companies of vertical integration? reduce the level of financial risk, as conglomerates can control and predict costs more accurately throughout the entire process. What are the benefits for media companies of horizontal integration ? A successful horizontal integration equips companies with the ability to cut down on costs by using the same research and development, technologies, marketing and advertising, production, and distribution. Give three examples of media companies or brands that have used synergy to maximise their profits. Disney , Pixar , star wars . What is convergence and what device has changed the relationship bet...