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 OMO advert 1) What year was the advert produced? 1955s 2) How were women represented in most adverts in the 1950s? women we're seen as weaker and expected to do domestic duties. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? this will mainly make women catch attention to the product , making them wanna buy it as you wont ned to wash it over and over again for it to be a brighter white. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? the costume is very colourful and women's sleeve is rolled up so it suggest that she us doing the hard work. also the hair and makeup is perfect which shows that women in the 50s has to be doing the domestic duties and also be looking decent. 5) Why is a picture of the product added to the bottom right of the advert?  this is to show the product image to show the customer what they ...

Gender Representations in Advertising   1) Find  three  adverts featuring women that are from the 1950s or 1960s.         2) Find  three  adverts featuring women that are from post-2000.  3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. women in the kitchen or managing families. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. inferior to me , bad drivers , powerless , sexualised or focused on domestic duties 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  it shows that over the years women have become more sexualised , the men also do more domestic duties such as cooking and cleaning.

Advertising key conventions 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? Slogan : the quote is telling us its like a heavenly experience like tasting the raainbow and also how the colour of the skittles is like a rainbow .  Colour scheme : the colours are really vibrant to catch your eye  Logo : the logo in on a packet of the actual product which will be easier for someone to find it in shops  Products : all the skittle are arranged in a rainbow and big enough to see   2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? I would say the USP is the sweet being colourful , I know this because the rainbow colours will attracts little kids. Yes it uses all the techniques such as slogan colour scheme, logo, background, pictures. Part 2: Advert research 1) An advert with a clear brand identity Coca-Cola. 2)...

  1) What is independent cinema and how is it different to Hollywood blockbusters?  Indie films are usually made on shoestring budgets and filmmakers rely on crowdfunding grants or saving to help bring a vision to life . 2) What is I, Daniel Blake about? Fifty nine year old man suffers a heart attack , which leaves him incapacitated.however , despite his doctors diagnosis, the authorities decline his request for allowance. 3) Who directed I, Daniel Blake and why is this important? I Daniel Blake is a 2016 British drama directed by Paul Alberto and Ken loach . The film stars Dave Johns as Daniel Blake, a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor. 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Distruptive marketing , street displays and newspaper inclusions.it targete...