Audience effect theory passive audience - This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone. active audience - This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. hypodermic needle - This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. Information / surveillance media text - squid game , it tells us all about how the game started and the characters background personal identity - T he players of Squid Game are not randomly selected. They all struggle with financial problems like debt, gambling, unemployment, or family issues. entertained - the audience stays entertained as y...
OMO advert 1) What year was the advert produced? 1955s 2) How were women represented in most adverts in the 1950s? women we're seen as weaker and expected to do domestic duties. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? this will mainly make women catch attention to the product , making them wanna buy it as you wont ned to wash it over and over again for it to be a brighter white. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? the costume is very colourful and women's sleeve is rolled up so it suggest that she us doing the hard work. also the hair and makeup is perfect which shows that women in the 50s has to be doing the domestic duties and also be looking decent. 5) Why is a picture of the product added to the bottom right of the advert? this is to show the product image to show the customer what they ...
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